Our journey​

In 1906, following the great public success of horse racing, the Società Anonima dell’Ippodromo di Trenno was founded with the aim of expanding the racing complex in the San Siro area providing facilities for both trotting and galloping, as well as land for breeding and training.

In 1990, Snai began managing the Tris bet and introduced television broadcasts of horse racing to its connected agencies, initially using a low-frequency terrestrial network before switching to satellite infrastructure in 1995.

In 1997, Snai acquired the Milan and Montecatini racecourses and, in the same year, was listed on the Milan Stock Exchange as the parent company of Trenno S.p.A.

The first bet was placed at a Snai gaming point on June 2, 1998, during the inaugural match of the World Cup in France. In the years that followed, betting was expanded to include all other sports. The year 2000 also marks the beginning of the legend of Varenne: Snai became a co-owner of the horse destined to become the greatest trotter in the history of horse racing.

In 2004, the possibility of betting online and via SMS on horse racing, totaliser sports, and prediction competitions made its debut. In 2005, the company introduced live betting, allowing users to place bets during an event. After being awarded the concession in 2004, Snai developed the network for connecting the New Slots.

In 2006, the first European tender for the rights to open points of sale was launched, and Snai’s presence in the area has continued to grow, both with betting agencies and with betting corners. In 2008, skill games were introduced on the Snai.it website, and Pokersnai.it, the site dedicated to Texas Hold’em poker, was launched. During the same years, the first self-service betting terminal was introduced.

In 2011, Global Games Spa acquired a majority stake in Snai, and video lotteries were introduced at Snai Points. On the online channel, poker became available in cash mode, and casino games were introduced. Once again, Snai was the first in Italy to introduce betting on virtual events in 2013.

2015 marked the beginning of a new major player in the Italian scene: the integration of the Cogemat/Cogetech Group with the Snai Group, resulting in the creation of Snaitech through a merger by incorporation. The new company maintains three offices in Italy, located in the cities of Milan, Rome, and Porcari (Lucca).

In 2018, Snaitech joined the Playtech group, one of the global leaders in the gaming industry. During the three-year period from 2019 to 2022, the Snaipay payment platform was developed, and Snaifun, the app that promotes and rewards sports culture, was launched. The Snai San Siro Racecourse celebrated its first 100 years of history and, in 2023, hosted the European Show Jumping Championships. For the third time, Snaitech won the TV channel license for Italian horse racing and launched EQUtv.

In September 2024, Playtech announced that it had entered into a definitive agreement for the sale of Snaitech to Flutter Entertainment: the closing is scheduled for the second quarter of 2025.