Francesco Borsetti appointed new Managing Director of Snai

Starting September 15, 2025, Francesco Borsetti will take on the role of Managing Director of Snai Italia, leading the commercial strategy of one of the most established and recognized brands in the Italian gaming sector, which became part of Flutter last April.
Borsetti brings extensive international experience in the sports betting and iGaming industry, having held roles of increasing responsibility within the Flutter group, contributing to the growth of leading brands such as Paddy Power and Betfair in the UK and Ireland, as well as TVG in the United States – now known as FanDuel TV – a key player in horse racing betting and live racing broadcasts. In his most recent position, he served as Managing Director of Paddy Power Online, focusing in particular on product strategies, marketing, and commercial development.
With this appointment, Borsetti joins the Flutter SEA Leadership Team, the Southern Europe & Africa region of the Flutter group led by CEO Francesco Durante, with the responsibility of driving growth in a key market such as Italy and in other countries across the region, leveraging leading brands such as Sisal, Snai, and PokerStars.